The difference between a site visit and a planning visit - and why you need both Planning an event takes far more time - and far more intention - than most people realize. It also takes more trips than you think. For any well-executed event, you should be onsite at least twice - if not more. Could you pull something together in three months without ever stepping foot on property? Sure. Will it be as seamless, strategic, and impactful? Not even close. Because before the magic